Clubbing culture: How it became a means of socialization for millenials

There has recently been a surge in the number of bars and pubs coming up. The amount that the younger generation is investing has been one of the major reasons behind the popularization of the bars and pubs in our country.

With changing time and trends, customers now prefer to dine at a place serving both great food, alcohol as well as the new age trend of Hookah in a dim lighting. This is a concept which transforms the ambiance of a restaurant making it a social place where friends and youngsters gather to have a good time and party their heart out.

Cafes, bars, and pubs have become a common place for people who want to enjoy a social life. Showcasing the full fledged bar presence increases the ambiance of a particular place. The lighting, music, seating arrangement gives the place a totally different outlook.

This concept is usually attracting the crowd between the age of 25-30 years who most likely to enjoy such places. The drinking behavior is constantly changing when it’s about the youth of our country. Also with the modernization, people are getting inclined towards the western culture to keep themselves updated. This is something which is providing lots of opportunities for the bars and pubs to expand their business

With socialisation becoming a popular culture, and pubs, bars and liquor serving lounges, providing millennials a place to hang out, there’s tendency to spend their time and money at such a place where one openly gets liquor, there is hookah smoke all over the place and the speakers are blasting with songs and the place is crowded with people.

There is undoubtedly a major rise in such clubs, bars and lounges and every other week we hear a new club opening up. The millennials play a major role in giving rise to the clubbing culture in India.